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Posts Tagged ‘vision statement’


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The governance theme Vision

A vision is a picture of a better future. It is the basis for the outcomes and delivered benefits of the programme, and as such it is a vital focus and enabler for the buy-in, motivation and activity-alignment of the large community of people involved in the programme.

The Vision Statement is used to communicate the end goal of the programme being an outward-facing description of the future state following programme delivery.

A good Vision Statement should be written in the future state, be easy to understand and to communicate, apply to a broad range of stakeholders, describe a desirable and compelling future that matches the degree of transformational change, be verifiable and should be short and memorable.

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