Stakeholder Analysis is a vital tool for identifying those people, groups and organisations who have influence and interest in specific programme interest areas. Clear understanding of the potential influence and interest of the many different stakeholders is a fundamental prerequisite for successful programme management, so stakeholder analysis is a basic tool for achieving this understanding. Stakeholder analysis is a prerequisite for defining a Stakeholder Engagement Strategy.
To ensure a proper mode of engagement , the analysis should examine and identify stakeholders by their influence towards the programme outcome and their importance & power for the programme. The analysis can be done in various dimensions.
For example, the analysis could separately identify relevant stakeholder groups and interests within the public sector, within the private sector, and within social and community sectors etc…
In addition, the analysis can seek out potential stakeholders to ensure proper representation in relation to gender, ethnicity, poverty, or other locally relevant criterion.
Cutting across these categories, the analysis can also look at stakeholders in terms of their information, expertise and resources applicable to the issue.
Stakeholder analysis by itself only identifies relevant stakeholders, key players. A Stakeholder Engagement Strategy will deal with the question: “How will the programme effectively engage with the stakeholders?”
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